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도토리 제작실
Identity design
client: Dotori Studio

2024.6-8

I created the visual identity for ‘Dotori(means Acorn in Korean) Studio’, a consulting studio responsible for projects from planning to completion. Dotori Studio, which mainly handles website planning and content creation based on IT technology, wanted to express an image that is friendly, comfortable, and thoughtful to customers. So, I tried to capture an overall cute and lively feel, and in the logo, I wanted to express the studio's aim of completing projects together with clients on equal footing.

To achieve this, I created an acorn-shaped character symbol ‘moving forward together’, and actively utilized drawing lines to give a natural and comfortable feeling. I also used bright colors. At the same time, to slightly complement the cuteness felt from the character, I completed the logo by applying straight lines and gothic fonts together.




      Hand in Hand is a design studio founded and operated by graphic designer Kyunghee Han. We specialize in building visual systems, from brand planning to visualization, and providing solutions for sustainable brand management.